Hi,

I, Saba Shaikh, the founder of Nooha by Saba, started this journey from a very personal space.

Every big dream has a humble beginning, and for me, it all began right in the heart of my home—in my kitchen. What started as a passionate hobby and a deep love for creating beautiful things has now evolved into a brand dedicated to timeless elegance.
The transition from a home-based kitchen hobby to a professional jewellery brand was fueled by a simple vision: to bring high-quality, aesthetic, and minimalist luxury to every woman’s wardrobe. I have always been captivated by the grace of Korean-style (K-style) jewellery—the way a dainty chain or a perfect pearl can subtly transform an entire look.
At Nooha by Saba, we believe that jewellery is more than just an accessory; it’s an expression of your unique grace. Our collection is carefully curated to reflect “minimalist luxury”—pieces that are simple, timeless, and effortlessly chic.
Our Core Values

Quality
From sourcing materials to the final craftsmanship, we uphold uncompromising standards. Each piece is meticulously curated to withstand the test of time, guaranteeing lasting beauty and satisfaction for our customers who appreciate the finer details.

Empowerment
Beyond adornment, we empower individuals to express their unique grace boldly. Through our minimalist and aesthetic jewellery, we inspire confidence and self-expression, enabling our customers to shine from within.

Inclusivity & Kindness
We celebrate elegance in all its forms. Our inclusive approach ensures that every person feels seen and represented through our designs. We believe in growing together with the community and spreading beauty in every sense.
Our Vision Beyond

Jewellery
But our story doesn’t end with jewellery. My goal is to build a brand that not only adds sparkle to your life but also gives back. As we grow, my heart’s mission is to support underprivileged children and families through future charitable initiatives. We aim to ensure that as Nooha grows, our contribution to society grows with it. Every piece you wear from us is a step towards this dream of spreading kindness.
Thank you for being a part of my journey—from

my kitchen to your jewellery box.

With Love 

Saba Shaikh

(Founder and CEO of Nooha by saba)